Does any of this sound familiar to you?
- With so many different social media platforms, blog, podcasts & YouTube you feel lost and don't know what you should be doing?
- You're super confused with all the terminology, SEO, Hashtags, PNG... It's like a foreign language (Que paso?)
- Your tumbleweed social media posts, blogs & video views are getting you down. You feel like your audience & business is never going to grow.
- The tools & tech side of creating content is mindblowing. You don't know where to start.
- You hate posting at 4pm on a Friday 'just for the sake of getting something out', but have no idea how to be more strategic about it.
- You can't afford to hire an agency, but lack the skills & knowhow to create engaging content.
DID YOU NOD TO SOME OR ALL OF THOSE?
You're in the right place!
With The Content Academy, you will learn the ‘simple to scale’ way to grow your business.
Make today the day you take control of your CONTENT...
It’s not enough to just have an online presence, you need to post with passion & purpose to ensure your success. By following my Plan. Post. Profit. roadmap you’ll get a clear direction on how to implement a winning content strategy for your business
JUST IMAGINE...
Having your content sell for you on auto pilot
I'll teach you all the tips and tricks, so that your supercharged content acts as your own personal sales army... Working for you even while you sleep!
Streamlining your whole content process
With my coveted content creating formula, planning, preparing & posting will become an absolute doddle. You'll wonder what all the fuss was about!
Driving your target audience to your sales pages
Just imagine finally having your hard earned sales pages seen by your ideal customer... No more tumbleweed Janet!
Overcoming the tech hurdles
Wave bye bye to those deep rooted fears that saw you running for the hills when someone said 'pixel'.
Show up consistently & confidently
By posting the right content on the right platform & to the right people, you'll stop seeing those lack luster results and start seeing traffic that ACTUALLY converts! There's no better confidence boost than that!
You know how powerful content can be for your business. But you have a few questions...
"Where do I start... It all looks so complicated?"
"I'm a tech novice... Will I ever be able to create eye catching content?"
"I'm already on all the social media platforms, but getting no results. Where am I going wrong?"
It's not just about having a presence anymore.
Posting content alone isn't going to grow your business. You need to be strategic & intentional. Do less and sell more, because you know the difference between what works & what doesn't.
Without the right guidance & support, you could be going round and round the content hamster wheel.
That’s why I created my monthly membership to support business owners…
The Content Academy
The Content Academy is a content one stop shop. And it’s packed with in-depth, practical training and resources on all aspects of planning & creating content that converts across social media, blogging, YouTube, Podcasts… That will guide you into using your content to create simple sales systems that help you to scale your business. PLUS the community support to ensure you get the help you need to implement what you learn into your business.
Plan. Post. Profit. Pathway
Follow the Plan. Post. Profit. Success Pathway & learn how to plan, manage and organise your content process. Showing you how to post intentionally, & serve up value packed content of all different types to your audience. Giving you the best kick-start, so you can scale with ease from the moment you join.
Monthly Content Focus
Every week you'll get access to NEW video trainings by myself or an industry guest expert on our monthly content topic, to help you get the most from your online presence.
Training Library
Immediate access to an exhaustive training library from myself & other skilled experts in a range of content topics, inc Facebook Ads, Pinterest, Mindset & confidence, Video AND SO MUCH MORE...
Group Coaching Q&A
I'll be going LIVE in the Facebook group every month to answer your questions and give you guided support to implement what you've learned that month.
Private Facebook Community
You'll be part of our intimate closed Facebook group where you can get implementation support whenever you need it... Keeping that momentum going!
Member Only Offers
As a TCA member, you qualify for exclusive pricing to my other digital courses and access to 1:1 offers that aren't even publicly available... Shhhh!
Content Sprints (NEW)
Each month join in with our content sprint session to make yourself accountable and actually create the content your always said you would (getting it off paper and working for you!)
Planning Workshops (NEW)
Admission to my quarterly content workshops to help you plan our your goals and how your content can help you, so that you use your content to drive your business to the next level.
JUST ADDED... Reels Mini Course
Looking to get to grips with Insta Reels? This newly added mini course will walk you through everything you need to know. Including tutorials & 30 Reel ideas for business.
PLUS... The Content Collection (Value $109)
Looking to make your content creation a breeze? A series of time saving Canva & Adobe InDesign templates to make create social media content & email opt ins for your business a complete doddle. With fully customisable templates to help you create content to promote your blogs, videos or podcasts AND a 40 page mix and match lead magnet mega bundle, so you can easily pull together workbooks, ebooks and lead magnets quickly and start sky rocketing your email list TODAY!
Join the waitlist...
And be the first to find out when the doors open for enrollment!
THERE'S ALREADY A GREAT TRAINING LIBRARY INSIDE THE ACADEMY WORTH OVER $4,500...
A peek behind the curtain...
Every month there’s a new content focus to help you grow and scale your business through your content efforts… But there’s already a great library of masterclasses, challenges, tutorials & quick wins, so that you can hit the ground running, the second you sign up.
Some of the masterclasses & challenges already inside the Academy include:
- Selling through Stories
- Getting to grips with Insta Reels
- How to carry out a competitor analysis
- How to set up templates on Canva
- The Importance of Branding
- Showing up confidently online
- Master your selling mindset
- How to create animated Stories for Instagram
- Optimise your Instagram account
- SEO for beginners
- How to master professional video
- PLUS so much more!!!!
PLUS new videos EVERY month!
What the MEMBERS SAY...
Don’t take my word for it… Here’s what existing members think…
Kirsty, Website Designer
Gerri, Brand Photographer
Access to Expertise
With over 15 years in the marketing industry, I've a proven award winning track record with all industries and businesses, that will help you scale and soar through your content, just like them.
Easy to Implement
There's no overhyped fluff here. Just straight to the chase, tried & tested content marketing advice, that will get you results in your business, without the guesswork.
Look Over My Shoulder
With masterclasses & tutorials, I will show you, step-by-step how I plan and create my own content. Everything you learn has been tried and tested and actually works!
What you get inside The Content Academy?
You’ll get access to my Plan. Post. Profit. guided roadmap inside the academy, to make sure you get started on the right foot before you graduate onto growing your audience, business & your creation skills.
1. GOAL GETTER
PHASE 1 – Get clear on your content purpose and your ideal customer.
- Get crystal clear on your goals. Setting out your objectives for the next 90 days.
- Know who you’re creating content for and the right social media platforms for your business.
- Discover your ideal content type, that you enjoy creating AND your audience love to engage with.
- Develop your key marketing messages that will attract your ideal customer on repeat.
2. CURATE & CREATE
PHASE 2 – Once you’ve worked on the foundation principals for your content, you’ll learn where to find content in your business. Know where content opportunities exist and how to set up a content creation workflow so you can stay on track.
- Know where to identify content opportunities in your business.
- How to make sure your content strategy covers the entire buying journey (my signature DNA method)
- Create a content creation workflow covering all the steps involved.
- Learn how to break bigger pieces of content down into smaller social media posts.
3. ORGANISER
PHASE 3 – Bring your content workflow to life and learn the strategies to keep on track of your content creation process.
- Set up your content calendar on Trello.
- Set up checklists to manage your content creation workflow.
- Create a goal board & how to break this down into content actions.
4. SIMPLIFY & STREAMLINE
PHASE 4 – Learn how to measure results, so you can hone in on your content success.
- Pick the right scheduler for the social media platforms you’re on.
- Streamline your content creation process further.
- Get clear on how to measure the effectiveness of your content, including identifying your content strong points.
5. SCALE & SOAR
PHASE 5 – With your well oiled content machine in place, it’s now time to work on building your audience AND your business.
- Develop your content creation skills to enable you create professional content that WOWS.
- Add another platform to your content workflow.
- When & how to outsource part of your content workflow.
It will help you to...
Attract your audience
With clarity on your messaging & how to attract your ideal customer. You'll start to have people approaching you, wanting to buy your products & services (not the other way round!)
Reach your full content potential
Ditch the tech hurdles, finally get to grips with technical side of creating all types of content. Saving you hours of frustration!
Plan like a boss
You'll become so organised with your content, that you'll have way more time and way less stress.
Eliminate the guess work
Stop throwing spaghetti at the wall and hoping something sticks. You'll be given a guided roadmap on how to turn your content ship around, so that you're on your way to creating content that converts.
WHO AM I?
Hi, I'm Pamela
Having worked for over 15 years in the marketing industry, from client side to agency side… Corporate giants to start-ups. I finally decided to set up my own marketing agency. After 3 years, I took the leap to scale & expand my reach to help even more business owners achieve their dreams.
I have worked with brands on their online content such as Asda, Volkswagen, Parkdean. As well as 6 & 7 figure entrepreneurs like Johanna Basford… the list goes on!
Now I help online entrepreneurs, coaches & small business owners, just like you, scale their businesses effortlessly online, and so the The Content Academy was created. A place where like minded business owners, coaches & entrepreneurs can learn how to create content that really delivers results.
I came into The Content Academy hoping for a few tips on improving my current content strategy. What I've gained is so much more than I imagined! Pamela taught me how to craft content that connects so much more effectively with my audience. I have a whole bank of content ideas at the ready and an effective system for consistent content creation. Saving time? More quality content? Continued learning and support? It's got it all
Sarah BlanchfieldFinancial Coach 
With the tips I've utilised, I'm being so much more efficient. One of my goals at the outset was to gain 30 subscriptions and I ended up with 51! Without doubt the best thing I've invested in this year
Claire BentleyCraft Shop & Online Business Owner 
The content academy has given me a lot more structure, consistency & clarity on my social media goals and I feel so much more confident online than before.
Sarah GibsonStationery Designer & Seller 
Pamela makes everything so clear and easy to understand! It's a joy to learn from her.
Cara VincensNew Business Owner 
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Who is The Content Academy for?
Getting you on the right track and taking the pain out of scaling your business online.
THIS IS FOR YOU IF...
You want to scale those sales...
There's only 1 of you, so if you're going to scale your business you need to automate your sales process as much as possible. With your online content, you can be attracting your audience, nurturing them through the buying process and directing them to take action and buy. This can all be happening whilst you're doing the school run or fast asleep!... And I can show you how!
You want to hit those big business goals...
You didn't set up in business to work 24/7... You want your time & freedom back. The Content Academy will show you how to effortlessy plan & post your content for the quarter ahead. Even Marie Kondo will take her hat off to you.
Business owners, solopreneurs, coaches...
Whatever business you're in, this membership will help you achieve actual results from your content, so you can step off the content hamster wheel and become more intentional with your content. And get that success, & financial freedom you crave.
THIS IS NOT FOR YOU IF...
You "don't have the time"...
This membership will arm you with all the know how to get 30 days ahead in your content & help you stay there PLUS I'll even help you implement what you learn through the FB Group, but you have to put the work in to see results.
Got some questions?..
In a word, YES! What better way to get started in your content journey that on the right foot!
TCA is for entrepreneurs of all shapes, sizes and founding date. I will help you devise a content strategy that is right for you now matter how young or old.
Yes! Decide you want to switch to an annual membership (great!)… You can make the leap easily within your account area and your subscription will even be pro rated for you!
You only have access to the membership dashboard area, where all courses & resources are kept, as well as the private & FB Group for as long as you are a paying member.
Yes! Everything mentioned on this page is available and ready to binge watch inside the Academy straight away!
Every month new content will be added to help you continue to improve your skills and progress along your path to success.
I like to make sure you’re given the special attention you deserve when you join TCA. That’s why enrollment closes, to allow me to give members the best support.
Quite a bit! You’ll have regular access to me inside the FB Group, as well as opportunities to join our monthly member only Q&A, hosted by me!
I’ll also be hosting other bonus workshops, throughout the year too!
Whilst I’ll be sad to see you go, I know this will be on your mind. The cancellation process is super easy to do within your own account. You can leave at anytime and will retain access until the end of your billing period.
What they say...
Don’t take my word for it… Here’s what people have to say about me…
RIGHT, ARE YOU READY TO GET STARTED?
Where do you want your business to be in 6 months time?
You can keep sticking your head in the sand, hoping that your lack luster social media posts, blogs & videos will get your ideal customer’s attention…
-OR-
You can join The Content Academy and learn the skills to attract and seduce your ideal customer, grow & scale your business whilst you sleep… There has never been a better time to take that first step (I’ve got you!)